Eilidh Wells, Lauren Kerr and Ash Reid


The Brief

Our brief was to create a podcast that would navigate the impossible expectations, outdated patriarchal norms, and exhausting ups and downs that comes with being a woman.

The Approach

TEN10 Podcasts approached three female social media influencers with a brief and explained what we wanted to achieve from this podcast. These in-depth conversations uncovered the true value of this podcast and the endless opportunities to engage and empower women.

The Result

The Good Motherhood was launched with Eilidh Wells, Lauren Kerr and Ash Reid all described as the friends in your pocket that are always there for you.
Their chart-topping podcast was first released in December 2020 and since then they have built what can only be described as a cult following.

Episodes of The Good Motherhood Podcast debut in the top ten of Apple’s ‘Parenting Podcasts’ every week and have achieved the top spot on four occasions. Over 38,000 regular downloads per month, and growing with episodes also charting in the top 10 of Apple’s ‘Kids & Family’ podcasts.

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